Cultish

This New York Times bestseller delves into the social science of cult influence, exploring how various groups use language as a powerful tool. From well-known cults like Jonestown to modern phenomena like fitness studios and social media influencers, the book uncovers the linguistic techniques that foster intense communities and us-versus-them mentalities. Through compelling storytelling and research, it sheds light on the pervasive nature of cultish language in everyday interactions.